Roku (ROKU) and iSpot Announce Streaming Audience Measurement Partnership
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Roku and iSpot Announce Streaming Audience Measurement Partnership
April 30, 2024 9:00 AM EDTFirst-of-its-kind partnership will unlock opportunities for Roku advertisers seeking best-in-class optimization and ad measurement through iSpots Unified Measurement solution
SAN JOSE, Calif. & BELLEVUE, Wash.--(BUSINESS WIRE)-- Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. The first-of-its-kind arrangement is multifold, with each company sharing measurement capabilities to drive innovation, opportunity, and advertiser value within the broader streaming TV ecosystem.
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