Beyond (BYON) Acquires Zulily

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Go back to Beyond (BYON) Acquires Zulily

Beyond, Inc. Acquires Ecommerce Pioneer Zulily, Supercharging its Off-Priced Business

March 7, 2024 7:30 AM EST

Company strategically doubles down on the off-priced home and lifestyle segment

MIDVALE, Utah, March 07, 2024 (GLOBE NEWSWIRE) -- Beyond, Inc. (NYSE: BYON), owner of online retail giants Overstock and Bed Bath & Beyond, today announced the acquisition of the intellectual property and other brand assets of Zulily, the flash sale pioneer and ecommerce retailer. This strategic move was designed to further strengthen Beyond's position in the off-price market, enhancing value for customers on the products theyre looking for. The addition of Zulily will complement Beyonds suite of brands, including Overstock, which... More