Target (TGT) explores launching paid membership program; shares climb

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Target considering new paid membership program - Bloomberg News

February 7, 2024 6:27 AM EST

(Reuters) -Target is weighing a new paid membership program for its customers similar to Amazon and Walmart, Bloomberg News reported on Wednesday, citing people familiar with the matter.

The new program, internally titled as Project Trident, could launch as soon as this year, the report said.

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