Apple rolls out iPhone 15, watches with 'double tap' feature at flagship event

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Citi First Take on Apple (AAPL) iPhone15: Will Drive Higher Premiumization

September 12, 2023 4:34 PM EDT

Citi analyst Atif Malik reiterated a Buy rating and $240.00 price target on Apple (NASDAQ: AAPL).

The analyst comments "Apple released new iPhone 15 and Watch Series 9 products today. On first impression, IP15 is a much bigger spec upgrade from IP14 than... More