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Hit game Monopoly Go seen driving this toy stock much higher

August 22, 2023 11:09 AM EDT

BofA analyst Jason Haas told investors in a note Tuesday that the hit game Monopoly Go is set to push the share price of Hasbro (NASDAQ: HAS) higher.

Holding company Hasbro owns the rights to Monopoly products. Haas maintained a Buy rating on Hasbro, raising the price target to $90 per share, up from $85. Here's why:

The analyst believes that royalties collected from Monopoly Go should lift the company's 2023 EPS.... More