Ford (F) hires former Apple (AAPL) exec to lead new business unit
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Ford Hires Apple Veteran Peter Stern to Lead New Era of Customer Experiences Powered by Software and Services
August 14, 2023 9:15 AM EDTStern is named president of newly formed Ford Integrated Services; was formerly vice president of Services at Apple, where he oversaw Apple TV+, iCloud, Apple News+, Apple Books, Apple Arcade, Apple One and Apple Fitness+ Reporting to Ford President and CEO Jim Farley, he will build a world-class team to create and market innovative customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro The moves accelerate the Ford+ strategy to transform the company by building sustained, always-on customer relationships and capturing new, high-margin services, subscription and... More
