Ford Motor (F) option implied volatility as shares sell off 5.3%

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Ford (F) lightning price cut reignites debate on EV demand

July 19, 2023 7:29 AM EDT

Ford (NYSE: F) announced Monday a price cut on its F-150 lightning electric truck. A move that has reignited discussions about the future demand and pricing of electric vehicles. Up until now, Tesla's bold price reductions have allowed them to sustain impressive year-over-year growth while preventing other original equipment manufacturers (OEMs) from securing significant market... More