Ford Motor (F) Says Improving Efficiencies Support Lower F-150 Lightning Prices For Customers

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Ford (F) lightning price cut reignites debate on EV demand

July 19, 2023 7:29 AM EDT

Ford (NYSE: F) announced Monday a price cut on its F-150 lightning electric truck. A move that has reignited discussions about the future demand and pricing of electric vehicles. Up until now, Tesla's bold price reductions have allowed them to sustain impressive year-over-year growth while preventing other original equipment manufacturers (OEMs) from securing significant market... More

Ford (F) slashes F-150 Lightning prices

July 17, 2023 9:07 AM EDT

Ford (NYSE: F) revealed Monday that the Detroit automaker is utilizing expanded plant capacity, ongoing efforts to scale production and reduce costs, as well as improved battery raw material expenses to effectively reduce the price of their F-150 Lightning.

All models of the electric pickup truck will be adjusted down by approximately $8,400 with the F-150 Pro being adjusted by $9,979, while the Platinum... More