Evercore ISI Positive on salesforce.com (CRM): 'Price Hikes Could Provide A Potential Tailwind'

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Paramount Global Leverages Groundbreaking Use of the Salesforce Platform To Measure Diversity Across Productions

July 10, 2023 11:34 AM EDT

NEW YORK, NY and SAN FRANCISCO, CA / ACCESSWIRE / July 10, 2023 / Paramount Global and Salesforce, the global leader in CRM, announced the launch of Paramount's new diversity reporting platform, which will give the company a more holistic view of the makeup of its production workforce, including Paramount+ with SHOWTIME, BET, CBS, MTV, Nickelodeon, and others.

"To produce the best content for a diverse global audience, it's imperative that the teams both in front of and behind the camera and those who are creating content, reflect our audiences. We often say, 'what gets measured gets done,'... More