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Logan Paul and KSI's Prime Hydration poised to become beverage industry's next $1 billion brand - Jefferies

May 30, 2023 1:51 PM EDT

Jefferies analyst Kevin Grundy believes Prime Hydration, the energy drink company promoted by YouTubers Logan Paul and KSI, could become the US Beverage Industry's next $1 billion brand.

Grundy said in a note Tuesday that the "army of loyal social media followers" have helped the company disrupt the US... More