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Tesla's 'Unboxed Process': Revolutionizing auto manufacturing or a risky endeavor?

May 15, 2023 8:26 AM EDT

Tesla (NASDAQ: TSLA) introduced a new vehicle-assembly systemin March, sparking instant buzz and debate among industry specialists on whether the system, known as the "unboxed process," devised by CEO Elon Musk is a radical innovation, a visionary departure from traditional methods, a derivative concept, or a combination.

Musk believes the company needs to radically rethink conventional manufacturing methods in order to produce electric vehicles at larger volumes that are both more affordable and profitable.

Investors have eagerly anticipated the revelation of what many consider to be Tesla's holy grail: an electric... More