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Roth/MKM on Alphabet (GOOGL): 'We estimate Google pays approx. $28-31 to distributors in Traffic Acquisition Costs per year with Apple (AAPL)'

April 17, 2023 2:07 PM EDT

Roth/MKM analyst Rohit Kulkarni reiterated a Buy rating and $126.00 price target on Alphabet (NASDAQ: GOOGL).

The analyst comments "We estimate Google pays approx. $28-31 to distributors in Traffic Acquisition Costs per year with Apple (AAPL, NC) accounting for >$20bn per year, and Samsung likely... More