IAS, Twitter partner on third-party brand safety and suitability measurement for advertisers

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Go back to IAS, Twitter partner on third-party brand safety and suitability measurement for advertisers

Twitter and IAS Partner to Provide Advertisers with Brand Safety and Suitability Measurement

January 25, 2023 1:00 PM EST

With tweet-level analysis, advertisers can now better understand the content that appears adjacent to their ads on Twitter

NEW YORK, Jan. 25, 2023 /PRNewswire/ -- Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Twitter, Inc. announced the launch of third-party brand safety and suitability measurement on Twitter in the US. With Tweet-level analysis, advertisers can better... More