Analysts Positive on Peloton's Ongoing Restructuring, Risk/Reward 'Increasingly Attractive'

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Peloton's (PTON) Competetive Landscape Remains Fierce - Morgan Stanley

August 17, 2022 11:29 AM EDT

Morgan Stanley said in a note to clients Wednesday that the future of fitness is hybrid, and Peloton's (NASDAQ: PTON) competitive landscape remains fierce.

Analyst Lauren Schenk explained that the firm's new AlphaWise survey looked into gym vs. at-home fitness trends, and with just 21% of at-home equipment both connected and subscribed, they still see share gain opportunity for connected fitness. However, they added digital is likely a less attractive... More