PepsiCo (PEP) & Celsius (CELH) Announce Long-Term Distribution Agreement and Investment; PepsiCo to Make $550 Million Investment in Celsius

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Go back to PepsiCo (PEP) & Celsius (CELH) Announce Long-Term Distribution Agreement and Investment; PepsiCo to Make $550 Million Investment in Celsius

PepsiCo & Celsius Announce Long-Term Distribution Agreement and Investment

August 1, 2022 8:30 AM EDT

Celsius Management to Conduct Conference Call at 2:00 p.m. ET Detailing PepsiCo Distribution Agreement and Investment

BOCA RATON, Fla., Aug. 1, 2022 /PRNewswire/ -- PepsiCo, Inc., (NASDAQ: PEP) and Celsius Holdings, Inc., (NASDAQ: CELH), maker of a leading global fitness energy drink, CELSIUS®, today announced a definitive agreement forging a long-term strategic distribution arrangement. The distribution agreement initially transitions Celsius' current U.S. distribution to PepsiCo's best-in-class capabilities. As part of the transaction, PepsiCo will also make an investment in Celsius in support of its growth... More