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Digital Ad Environment is 'Resilient', Goldman Sachs Most Bullish on Meta Platforms and Google

July 6, 2022 8:46 AM EDT

Goldman Sachs analyst Eric Sheridan has weighed in positively on the U.S. digital ad sector despite the extremely challenging macro environment.

The analyst took note of continued volatility in the overall digital advertising environment but adds that the recent cuts to 2H 22 and 23-26 digital advertising forecasts are likely enough.

We continue to see easier YoY growth comps in 2H 22, albeit with a series of cross-currents (a volatile and likely worsening macroeconomic backdrop... More