Magnite (MGNI) Acquires Carbon
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Magnite Acquires Carbon to Accelerate Publisher Audience Activation
February 28, 2022 8:00 AM ESTTeam to contribute to audience and identity tools across CTV, mobile and display
NEW YORK, Feb. 28, 2022 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the worlds largest independent omnichannel sell-side advertising platform, today announced the acquisition of Carbon, a platform that enables publishers to measure, manage and monetize audiences in real-time. As the industry prepares for the deprecation of third party cookies and other third party identifiers, the acquisition accelerates Magnites seller-first, privacy-focused identity and audience solutions focused around first-party segments and bolsters the Product and Engineering teams in this... More
