Why Mattel (MAT) Stock Price Is Up 10% Today

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Mattel (MAT) and Disney (DIS) Announce Multi-Year Global Licensing Agreement for Disney Princess and Disney Frozen Franchises

January 26, 2022 7:37 AM EST

Mattel, Inc. (NASDAQ: MAT) today announced a multi-year global licensing agreement for the Disney Princess and Frozen franchises. Mattel will have the global licensing rights to develop lines of toys for Disney Consumer Products, Games and Publishing, including fashion dolls, small dolls, and figures. The collection is expected to launch at retailers around the globe at the beginning of 2023.

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