Nike (NKE) to Acquire RTFKT

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NIKE, Inc. Acquires RTFKT

December 13, 2021 4:15 PM EST

The leading creators of virtual sneakers, collectibles and experiences, born in the metaverse, join the NIKE, Inc. family

BEAVERTON, Ore.--(BUSINESS WIRE)-- NIKE, Inc. (NYSE: NKE) today announced the acquisition of RTFKT, a leading brand that leverages cutting edge innovation to deliver next generation collectibles that merge culture and gaming.

This acquisition is another step that accelerates Nikes digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture, said John Donahoe,... More