TripAdvisor (TRIP) Signs LOI to Engage in EUR2 million Promotional Collaboration with Atout, France's National Tourism Development Agency

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Go back to TripAdvisor (TRIP) Signs LOI to Engage in EUR2 million Promotional Collaboration with Atout, France's National Tourism Development Agency

Tripadvisor Signs Letter of Intent to Engage in €2 million Promotional Collaboration with Atout, France's National Tourism Development Agency

November 4, 2021 2:11 PM EDT

NEEDHAM, Mass., Nov. 4, 2021 /PRNewswire/ -- Tripadvisor Inc. (NASDAQ: TRIP), the largest travel guidance platform in the world, today announced it has signed a letter of intent to engage in a promotional collaboration with Atout France, the French tourism development agency leading the country's post-pandemic travel and hospitality recovery efforts. The deal announcement follows Tripadvisor CEO and co-founder, Stephen Kaufer, meeting in Paris on November 4th with Atout CEO, Caroline Leboucher, during the Destination France Summit hosted by French President Emmanuel Macron. This strategic alliance will allow Atout France to leverage... More