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Gen Z Income Set to Surpass Millennials by 2031 - BofA Securities

November 10, 2020 9:35 AM EST

BofA Securities equity strategist Haim Israel believes that Gen Z's economic power is the fastest-growing across all groups. As the first generation born into an online world is now entering the workforce, Gen Zs income will increase c.5x by 2030 to $33 trillion and surpass millennials by 2031, writes Israel in todays note.

"They've never known a life without Google, 40% prefer hanging out with friends virtually than in real life, they will spend six years of their life on social media and they wont use credit cards. Theyre the 'clicktivists': flourishing in a decade of social rights movements,... More