Spotify (SPOT) Announces Strategic Acquisition of Megaphone
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Spotify Announces Strategic Acquisition of Podcast Technology Leader, Megaphone
November 10, 2020 9:00 AM ESTNEW YORK--(BUSINESS WIRE)-- Spotify Technology S.A. (NYSE: SPOT), the worlds most popular audio streaming subscription service, today announced that the company has entered into a definitive agreement to acquire Megaphone, one of the worlds most innovative podcast advertising and publishing platforms. Together, Spotify and Megaphone will help advertisers and podcast publishers realize the full potential of podcasts. The two companies will achieve this through the power of the Megaphone Targeted Marketplace and by making Streaming Ad Insertion available to third-party podcast publishers for the first time.
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