lululemon athletica (LULU) to Acquire Home Fitness Innovator MIRROR for $500 Million

Go back to lululemon athletica (LULU) to Acquire Home Fitness Innovator MIRROR for $500 Million

lululemon athletica inc. to Acquire Home Fitness Innovator MIRROR

June 29, 2020 4:05 PM EDT

Acquisition will advance lululemons strategic vision by strengthening its omni guest experiences through digital sweat

VANCOUVER, British Columbia--(BUSINESS WIRE)-- lululemon athletica inc. (NASDAQ: LULU) today announced that it has entered into a definitive agreement to acquire MIRROR, a leading in-home fitness company that created an interactive workout platform that features live and on-demand classes, for a purchase price of $500 million.

With its best-in-class content and versatile platform, MIRROR positions lululemon to accelerate its vision and build upon an ecosystem that will fuel the... More