Nike (NKE) Announces Strategic Distributor Partnerships In Brazil, Argentina, Chile and Uruguay

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NIKE, Inc. Announces Strategic Distributor Partnerships In Brazil, Argentina, Chile and Uruguay

February 6, 2020 7:30 AM EST

Move expands distributor business model in South America

BEAVERTON, Ore.--(BUSINESS WIRE)-- NIKE, Inc. (NYSE: NKE) today announced it is transitioning its Nike Brand business in Brazil, Argentina, Chile and Uruguay to strategic distributor partnerships, enabling a more profitable, capital efficient and value accretive business model. This move demonstrates Nikes ongoing approach to optimize country operating models across its global portfolio, with sharpened focus and investment against its biggest growth opportunities through the Consumer Direct Offense.*

Nike remains firmly committed to serving consumers in these... More