Longbow Research Reiterates Neutral Rating on Apple (AAPL)

DA Davidson Reiterates Buy Rating on Apple (AAPL)

DA Davidson analyst Tom Forte reiterated a Buy rating and $245.00 price target on Apple (NASDAQ: AAPL) following the company's event. The two most significant insights from Monday's Apple event are the company's strategies on privacy and advertising. Playing to one of its strengths,... More

Raymond James Reiterates Market Perform Rating on Apple (AAPL)

Raymond James analyst Chris Caso reiterated a Market Perform rating on Apple (NASDAQ: AAPL) following the company's "It's Show Time" event. AAPL launched its new Apple News, TV+, and Card payment services. As is typical following Apple events, Caso expects to see a broadly... More

KeyBanc Reiterates Sector Weight Rating on Apple (AAPL)

KeyBanc analyst Andy Hargreaves reiterated a Sector Weight rating on Apple (NASDAQ: AAPL) following the company's services event. The company introduced a new TV app, Apple-branded subscriptions in video, gaming, and news, and a new credit card. Each of these services strays further from... More

JPMorgan Reiterates Overweight Rating on Apple (AAPL)

JPMorgan analyst Samik Chatterjee reiterated an Overweight rating and $228.00 price target on Apple (NASDAQ: AAPL). Apples event yesterday focused on launch of services and offered more breadth than investors expected, but at the same time it failed to offer the same depth... More

Jefferies Reiterates Hold Rating on Apple (AAPL) Following Apple TV+ Announcement

Jefferies analyst, Timothy O'Shea, reiterated a Hold rating and $160.00 price target on Apple (NASDAQ: AAPL) following the company's announcement for Apple TV+. The streaming service will launch this fall with a small library of originals to compete against Netflix and Disney+. Apple did... More

Apple (AAPL) PT Raised to $215 at UBS

UBS analyst Timothy Arcuri raised the price target on Apple (NASDAQ: AAPL) to $215.00 (from $185.00) while maintaining a Buy rating.

Apple (AAPL) PT Raised to $220 at Morgan Stanley

Morgan Stanley raised its price target on Apple (NASDAQ: AAPL) to $220.00 (from $197.00) while maintaining a Overweight rating.

Wells Fargo Reiterates Market Perform Rating on Apple (AAPL)

Wells Fargo analyst Aaron Rakers reiterated a Market Perform rating and $160.00 price target on Apple (NASDAQ: AAPL) ahead of the company's expected launch of paid TV service. Apple plans on launching Apple TV+ availability in the fall of 2019 in 100+ countries, but provided no details on... More

Nomura/Instinet Reiterates Neutral Rating on Apple (AAPL)

Nomura/Instinet analyst, Jeffrey Kvaal, reiterated a Neutral rating and $170.00 price target on Apple (NASDAQ: AAPL) as falling unit volumes and slowing growth in its 900mn user base adds urgency to Apples efforts to better monetize its existing base.

Apple finally... More

Apple (AAPL) PT Raised To $200 At Baird On LT Contribution From Incremental Services

Baird analyst, William Power, reiterated his Outperform rating on shares of Apple (NASDAQ: AAPL) and raised his price target to $200.00 (from $185.00) after the company unveiled multiple new services, including Apple TV+, Apple News+, Apple Card, Apple Arcade and Apple TV Channels.

The... More

Apple (AAPL) Announcements Weren't A Catalyst But Capital Deployment Plans Will Be - Citi

Citi analyst Jim Suva reiterated a Buy rating and $220.00 price target on Apple (NASDAQ: AAPL) after the company hosted an event at its HQ which the analyst described as "a boost to every angle of its services".

The only service that is... More

Apple (AAPL) Services Could Contribute $0.20 In FY20, Reit Buy At BofA

BofA/Merrill Lynch analyst Wamsi Mohan reiterated a Buy rating and $210.00 price target on Apple (NASDAQ: AAPL) after the company announced several new services including a premium news service (Apple News+), a gaming App subscription service (Apple Arcade), and a new service offering... More

Goldman Sachs Unimpressed By Apple (AAPL) Announcements

Goldman Sachs analyst, Rod Hall, reiterated a Neutral rating and $140.00 price target on Apple (NASDAQ: AAPL) after the company made several announcements to boost Services revenue and possibly reduce platform churn. However, none of the announcements will make a meaningful impact on... More

Apple (AAPL) PT Raised to $230 at Canaccord Genuity

Canaccord Genuity analyst T. Michael Walkley raised the price target on Apple (NASDAQ: AAPL) to $230.00 (from $185.00) while maintaining a Buy rating.

Apple (AAPL) PT Raised to $201 at Piper Jaffray

Piper Jaffray analyst Michael J. Olson raised the price target on Apple (NASDAQ: AAPL) to $201.00 (from $187.00) while maintaining a Overweight rating.

Active options: AAPL BAC TSLA AMD NVDA PCG MSFT FB

Active options: AAPL BAC TSLA AMD NVDA PCG MSFT FB

Green Dot (GDOT) Could Benefit from Apple (AAPL) Card - Craig Hallum

Green Dot (NYSE: GDOT), which powers Apple Pay Cash, could see a material benefit following the announcement today from Apple about a new credit card says Craig Hallum analyst Brad Berning.

Apple (AAPL) option implied volatility comes in after announces Apple News, Apple Arcade, Apple Card, Apple TV+

Apple (NASDAQ: AAPL) March weekly call option implied volatility is at 32, April is at 24; compared to its 52-week range of 16 to 46 after Apple News, Apple Arcade, Apple Card, Apple TV+.

Call Buying Activity in Roku (ROKU) Amid Headline Speculation Related to Today's Apple (AAPL) Product Event -Susquehanna

Susquehanna options strategist Alison Edwards notes call buying activity in Roku (NASDAQ: ROKU), as investors have purchased numerous strike calls expiring this week (e.g. 2k MarQ 75c), and theres speculation it might be related to todays Apple (NASDAQ: AAPL) event.

Apple (AAPL) Unveils Apple TV+

Apple (Nasdaq: AAPL) today announced Apple TV+, the new home for the worlds most creative storytellers featuring exclusive original shows, movies and documentaries, coming this fall. Apple TV+, Apples original video subscription service, will feature a brand new slate of programming from the worlds most celebrated creative artists, including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and more. On the Apple TV® app, subscribers will enjoy inspiring and authentic stories with emotional depth and compelling characters from... More

Apple (AAPL) TV+ Will be Ad-Free Subscription Service, Doesn't Disclose Pricing

Apple (NASDAQ: AAPL) TV+ Will be Ad-Free Subscription Service, Doesn't Disclose Pricing

Apple (AAPL) Hits Low, Down 2%

Apple (NASDAQ: AAPL) Hits Low, Down 2%

Apple (AAPL) announces Apple TV+

Apple (NASDAQ: AAPL) announces Apple TV+

Apple (AAPL) TV app will be on Roku (ROKU) and Amazon (AMZN)

Apple (NASDAQ: AAPL) TV app will be on Roku (NASDAQ: ROKU) and Amazon (NASDAQ: AMZN)

Apple (AAPL) TV app coming to smart TVs

Apple (NASDAQ: AAPL) TV app coming to smart TVs

Apple (AAPL) announces TV Channels - on demand, ad free

Apple (NASDAQ: AAPL) announces TV Channels - on demand, ad free. Inside the Apple TV app

Apple (AAPL) announces Apple TV app

Apple (NASDAQ: AAPL) announces Apple TV app

Apple (AAPL) CEO Tim Cook discussing TV now

Apple (NASDAQ: AAPL) CEO Tim Cook discussing TV now

Apple (AAPL) announces 'Apple Arcade' game subscription service

Apple (NASDAQ: AAPL) announces 'Apple Arcade' game subscription service

Apple (AAPL) Confirms Apple Card

Apple® today announced Apple Card, an innovative, new kind of credit card created by Apple and designed to help customers lead a healthier financial life. Apple Card is built into the Apple Wallet app on iPhone®, offering customers a familiar experience with Apple Pay® and the ability to manage their card right on iPhone. Apple Card transforms the entire credit card experience by simplifying the application process, eliminating fees, encouraging customers to pay less interest and providing a new level of privacy and security. Available in the US this summer, Apple Card also offers a clearer and more compelling rewards... More

Apple (AAPL) said physical Apple Card has no CVV, no number, no signature

Apple (NASDAQ: AAPL) said physical Apple Card has no CVV, no number, no signature

Apple (AAPL) said physical Apple Card is coming too

Apple (NASDAQ: AAPL) said physical Apple Card is coming too

Apple (AAPL) also partnering with MasterCard (MA) on Apple Card

Apple (NASDAQ: AAPL) also partnering with MasterCard (NYSE: MA) on Apple Card

Apple (AAPL) partners with Goldman Sachs (GS) on Apple Card

Apple (NASDAQ: AAPL) partners with Goldman Sachs (NYSE: GS) on Apple Card

Apple (AAPL) Card has no fees

Apple (NASDAQ: AAPL) Card has no fees

Apple (AAPL) Card comes with daily cash back; 2% in daily cash

Apple (NASDAQ: AAPL) Card comes with daily cash back. 2% in daily cash. 3% in daily cash on Apple items.

Apple (AAPL) announces credit card - Apple Card

Apple (NASDAQ: AAPL) announces credit card - Apple Card

Apple (AAPL) Pay coming to transit in Portland, Chicago, NYC

Apple (NASDAQ: AAPL) Pay coming to transit in Portland, Chicago, NYC

Apple (AAPL) News+ is $9.99/Month

Apple (NASDAQ: AAPL) News+ is $9.99/Month. Comes with family sharing.

Apple (AAPL) announces Apple News+

Apple (NASDAQ: AAPL) announces Apple News+

Apple (AAPL) brings magazines to Apple News

Apple (NASDAQ: AAPL) brings magazines to Apple News

Apple (AAPL) streaming event starts

Apple (NASDAQ: AAPL) streaming event starts

Roku (ROKU) Gains Into Apple Streaming Announcement

Roku (NASDAQ: ROKU) is gaining 5.4% into the Apple (NASDAQ: AAPL) streaming announcement.

Recently Needham & Company analyst Laura Martin said they beleive every new streaming service (including DIS, T, and APPL) will sign contracts (including rev shares) that allow its new service to be viewed by Roku's users.

Apple working on games subscription service for gadgets: Bloomberg

NEW YORK (Reuters) - Apple Inc, which later on Monday is expected to unveil a television and movie streaming service, is also working on a games subscription service for its App Store, Bloomberg reported on Monday, citing people with knowledge of the plans.

The gaming service will not... More

Apple (AAPL) option implied volatility increases into "special event" live from the Steve Jobs Theater

Apple (NASDAQ: AAPL) March weekly call option implied volatility is at 42, April is at 27; compared to its 52-week range of 16 to 46 into hosting a "special event" live from the Steve Jobs Theater.

Active options: AAPL TSLA BAC AMD FB NVDA AMZN MSFT NFLX BA VIAB

Active options: AAPL TSLA BAC AMD FB NVDA AMZN MSFT NFLX BA VIAB

Apple (AAPL) Hits Low, Down 1%

Apple (NASDAQ: AAPL) Hits Low, Down 1%

Apple (AAPL) Shares Edge Higher Pre-Market, Up 0.8%

Apple (NASDAQ: AAPL) Shares Edge Higher Pre-Market, Up 0.8%

Apple (AAPL) Asia Supply Chain Checks Improving, iPhone Trends Stabilized and AirPods 'Most Exciting' - BofA/Merrill Lynch

(Updated - March 25, 2019 7:42 AM EDT)

(updated to expand analyst comments)

BofA/Merrill Lynch analyst Wamsi Mohan reiterated a Buy rating and $210 price target on Apple (NASDAQ: AAPL) after visiting several suppliers in Asia last week and walking away comfortable that order... More

Apple (AAPL) PT Raised to $220 at BTIG

BTIG analyst Walter Piecyk raised the price target on Apple (NASDAQ: AAPL) to $220.00 (from $189.00) while maintaining a Buy rating.

Apple (AAPL) option implied volatility bid into live special event

Apple (NASDAQ: AAPL) March weekly call option implied volatility is at 33, April is at 25; compared to its 52-week range of 16 to 46 into hosting a "special event" live from the Steve Jobs Theater in Cupertino, California.

Active options: AAPL BAC AMD AMZN NVDA NFLX MU FB TSLA TWTR BA

Active options: AAPL BAC AMD AMZN NVDA NFLX MU FB TSLA TWTR BA

Active options: AAPL BAC AMD AMZN NVDA FB MU TWTR NFLX TSLA

Active options: AAPL BAC AMD AMZN NVDA FB MU TWTR NFLX TSLA

Apple (AAPL) option implied volatility increases into March 25 Cupertino event

Apple (NASDAQ: AAPL) March weekly (22) call option implied volatility is at 49, March weekly (29) is at 33, April is at 25; compared to its 52-week range of 16 to 46 into hosting a "special event" live from the Steve Jobs Theater in Cupertino, California on March 25.

Active options: AAPL BA NVDA ORCL NVS CVS BABA BIIB PBR CRON

Active options: AAPL BA NVDA ORCL NVS CVS BABA BIIB PBR CRON

Apple (AAPL) Gains on Open, Up 0.9%

Apple (NASDAQ: AAPL) Gains on Open, Up 0.9%

Monness, Crespi, Hardt Reiterates Buy Rating on Apple (AAPL)

Monness, Crespi, Hardt analyst Brian White reiterated a Buy rating and $220.00 price target on Apple (NASDAQ: AAPL) ahead of Apple's special event on Monday although the expected announcement of a video service is unlikely to materially impact results for several... More

Apple Streaming Event Impact: Lionsgate (LGF), Netflix (NFLX), Spotify (SPOT) -SunTrust

SunTrust analyst Matthew Thornton reiterated a Buy rating on Netflix (NASDAQ: NFLX) ahead of Apple's (NASDAQ: AAPL) special event on Monday where it is expected to unveil expect a TV/movies/entertainment services portal that offers subscriptions to 3rd party OTT services including Starz and Showtime. The... More

Apple (AAPL) option implied volatility bid into hosting a "special event" live from the Steve Jobs Theater in Cupertino, California on March 25

Apple (NASDAQ: AAPL) March weekly call option implied volatility is at 32, March weekly is at 28, April is at 24; compared to its 52-week range of 16 to 46 into hosting a "special event" live from the Steve Jobs Theater in Cupertino, California on March 25.

Active options: AAPL AMD MU BAC NVDA AMZN FB COTY MSFT

Active options: AAPL AMD MU BAC NVDA AMZN FB COTY MSFT