Mattel (MAT) Misses Q3 EPS by 2c

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Mattel reports surprise rise in North America sales, shares jump

October 25, 2018 4:07 PM EDT

(Reuters) - Mattel Inc (NASDAQ: MAT) reported a surprise rise in North American sales, allaying concerns about the effects of retailer Toys 'R' Us' liquidation on the toy industry and driving its shares up 8 percent on Thursday.

Mattel credited the improving trend to stronger demand for Barbie, the iconic brand of dolls that has undergone a revamp in recent years.

The El Segundo, California-based toymaker has made several tweaks to Barbies, by adding a... More