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Walgreens Boots Alliance (WBA) Announces Collaboration with Birchbox to Offer Innovative Beauty Experience In-Store and Online
October 4, 2018 7:23 AM EDTWalgreens and online beauty retailer Birchbox today announced that they will team up to build Birchbox retail experiences within select Walgreens stores. The multi-channel offering will bring prestige beauty brands into Walgreens stores and allow customers to discover and shop for new brands in an interactive and accessible way, and will include a curated Birchbox shop on Walgreens digital properties. As part of the relationship, Walgreens will also acquire a minority equity interest in Birchbox.
The collaboration between Walgreens, with its convenient retail locations and expansive omnichannel presence, and Birchbox, which has changed the way customers... More



