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Alibaba (BABA) Says it Generated Nearly $12 Billion of GMV in First Two Hours of 11.11 Global Shopping Festival

November 10, 2017 3:19 PM EST

Alibaba Group Holding Limited (NYSE: BABA) announced that it generated nearly US$12 billion of gross merchandise volume (GMV) settled through Alipay in the first two hours of the 2017 11.11 Global Shopping Festival, which saw participation from more than 140,000 brands.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171110005671/en/... More