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Tremor Video (TRMR) Agrees to Divest Buyer Platform to Taptica International for $50M

August 7, 2017 5:41 AM EDT

Tremor Video (NYSE: TRMR), a leading video monetization software company, announced today that it has agreed to sell its buyer platform to Taptica International, Ltd (AIM: TAP), a global mobile advertising technology platform, for total consideration of $50 million, subject to adjustments set forth in the acquisition agreement. The transaction is expected to close today August 7, 2017.

Transaction Highlights

Tremor Video is now a fully programmatic self-service platform for premium video partners.Focuses resources to further... More