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Alibaba (BABA) & Publicis Groupe Announce Marketing Partnership in China
June 19, 2017 5:38 AM EDTReinforcing the organizations commitment to leadership in digital, data and technology, Publicis Groupe launched today a partnership with Alibaba bringing benefit to the clients of Publicis Media, Publicis Communications and Publicis.Sapient.
Alibabas Uni Marketing framework is a complete product portfolio powered by data that enables brands to have control of brand building across the Alibaba ecosystem in China. The partnership with Publicis Groupe in China will focus on the following key areas:
1. Harness the power of Uni Desk to generate deeper consumer insights, inform content decisions and enable true precision... More
