Salesforce Chairman and CEO Marc Benioff to Participate in Upcoming Investor Event

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Go back to Salesforce Chairman and CEO Marc Benioff to Participate in Upcoming Investor Event

salesforce.com (CRM) Agrees to Acquire Krux in $700M Deal

October 3, 2016 4:12 PM EDT

(Updated - October 3, 2016 4:36 PM EDT)

(Updated - October 3, 2016 4:15 PM EDT)

salesforce.com (NYSE: CRM) to acquire Krux in $700 million deal, according to the WSJ.

UPDATE - The price tag will be split between stock and cash, source said.

Krux is a marketing-data and analytics startup based in San Francisco. The company uses artificial intelligence to bolster targeted marketing efforts.

UPDATE 2 - More from an SEC filing on Monday:

Item 8.01. Other Events

On October 3, 2016, the Company entered into an Agreement... More