Onetime rising hedge fund star John Thaler considers comeback

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Twitter (TWTR) Announces Website Conversions Objective for Advertisers

September 28, 2016 4:21 PM EDT

Twitter (NYSE: TWTR) posted the following to its Blog on Wednesday:

Today, we are announcing two changes to our campaign options for direct response advertisers in the US. First, we are introducing a new campaign objective in beta, the Website Conversions objective, that is designed to help advertisers drive cost-efficient conversions at scale. Second, we are renaming our existing Website Clicks or Conversions objective to the Website Visits objective to better... More