Apple Introduces iPhone 7 & iPhone 7 Plus — The Best, Most Advanced iPhone Ever

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UBS Reiterates Buy on Apple (AAPL) Following Product Launch

September 8, 2016 8:53 AM EDT

UBS reiterated a Buy rating and $115.00 price target on Apple (NASDAQ: AAPL) following the company's New product announcements. The iPhone 7 and 7 Plus came as advertised. The 7 starts at $649 and the 7 Plus at $769 with a storage range of 32-256GB, doubling storage at... More

Cowen Positive on Apple (AAPL) Post-iPhone Event; Sees AirPods as Key Accessory for Co.

September 8, 2016 6:26 AM EDT

Cowen and Company affirms Apple (Nasdaq: AAPL) at Outperform with a price target of $125 following Wednesday's iPhone event.

Analyst Tim Arucir noted the following

iPhone 7/7+ specs themselves are exactly as we expected as is pricing (albeit at $769, 7+ is $20 more than we expected) and storage configurations. There was nothing really unexpected, but we continue to feel the bias for iPhone 7 is still more to the upside given the rapidly aging installed basethe next few Qs.The elimination of the headphone jack and introduction of wireless headphones... More

Apple (AAPL) Announces New AirPods Wireless Headphones

September 7, 2016 2:54 PM EDT

Apple (Nasdaq: AAPL) introduced AirPods, innovative new wireless headphones that use advanced technology to reinvent how we listen to music, make phone calls, enjoy TV shows and movies, play games and interact with Siri®, providing a wireless audio experience not possible before. AirPods eliminate the hassles of wireless headphones, by just flipping open the lid of its innovative charging case and with one tap, they are instantly set up and ready to work with your iPhone® and Apple Watch®. Advanced sensors know when you are listening and automatically play and pause your music.... More