MaxPoint Interactive (MXPT) Misses Q2 EPS by 6c; Announces Partnership with LiveRamp

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MaxPoint Expands Access to Its Digital Audience Data with LiveRamp Partnership

August 10, 2016 4:07 PM EDT

RALEIGH, N.C., Aug. 10, 2016 (GLOBE NEWSWIRE) -- MaxPoint (Nasdaq: MXPT) today announced a data integration partnership with LiveRamp, the leading provider of data connectivity and onboarding services. The partnership powers smarter advertising decisions by... More

MaxPoint Extends Access to Its Multidimensional Digital Audience Data by Integrating with Adobe Audience Manager

August 10, 2016 4:06 PM EDT

RALEIGH, N.C., Aug. 10, 2016 (GLOBE NEWSWIRE) -- MaxPoint (Nasdaq: MXPT) today announced a strategic alliance with Adobe Audience Manager, the data management platform (DMP) within Adobe Marketing Cloud. Through this integration, marketers will be able to access MaxPoints unique real-time location and purchase intent insights, enabling them to leverage MaxPoints proprietary data across all of their marketing activity.

The advent of real-time purchase intent insights, combined with where a user shops, signals a paradigm shift in the field of audience data. MaxPoint will dynamically update the data available in Adobe Audience... More

MaxPoint Interactive Announces Second Quarter 2016 Earnings Results

August 10, 2016 4:06 PM EDT

Expanded access of our digital audience data for brands and advertisersIncreased growth in mobile channel by 101% year over year, as mobile impressions accounted for over half of our total impressions in the second quarter of 2016Continued execution against strategic plan for fiscal year 2016

RALEIGH, N.C., Aug. 10, 2016 (GLOBE NEWSWIRE) -- MaxPoint (Nasdaq: MXPT), the company that helps manufacturers and retailers generate in-store sales with its innovative Digital Zip® technology, today announced its financial results for the quarter ended June 30, 2016.

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