Amazon offers video streaming service as monthly subscription

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Amazon (AMZN) Focusing on Penetrating Lower-Income Households with Prime - Macquarie

April 18, 2016 1:26 PM EDT

Macquarie analyst Ben Schachter reiterated an Outperform rating and $725 price target on Amazon.com (NASDAQ: AMZN) after the company launched monthly Prime subscriptions at $10.99/month for full access to Prime, and $8.99/month for video only.

Schachter commented, "Given our view that Amazon Prime is somewhat... More