NFL Deal Is Nice But Twitter (TWTR) Still a 'Show Me Story' - Macquarie
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April 7, 2016 7:03 AM EDT
Evercore ISI analyst, Ken Sena, reconsidered his investment thesis and reiterated his Hold rating on Twitter, Inc. (NYSE: TWTR) but raised estimates and his PT. While the opportunity in video is large, the market is competitive and its too early to conclude this will create a growth inflection point. However, in assessing the opportunities around live video, direct messaging, and progress on formats,... More
April 5, 2016 2:00 PM EDT
Baird analyst Colin Sebastian weighed in on Twitter, Inc. (NYSE: TWTR) after the company acquired streaming right from the NFL for Thursday night football. He doesn't view the deal as a "Hail Mary".
Sebastian notes that while the term were not disclosed (reports indicate ~$10M price-tag for 10-game slate), the rumored interest of other high-profile companies (Facebook/Amazon/Verizon/Yahoo) suggests the deal was highly sought-after among internet... More
April 5, 2016 7:22 AM EDT
By Jessica Toonkel and Narottam Medhora
(Reuters) - The National Football League has chosen Twitter as its exclusive global partner for streaming its Thursday night games during the 2016 regular season, the parties said on Tuesday, a deal that could help the social media site expand its user base.
CBS Corp (NYSE: CBS) and Comcast Corp (NASDAQ: CMCSA) unit NBC, which won the broadcast rights in February, could also gain more viewers via Twitter, TV executives said.
Twitter Inc (NYSE:... More
April 5, 2016 7:03 AM EDT
(Updated - April 5, 2016 8:57 AM EDT)
Twitter (NYSE: TWTR) was said to have won NFL deal to stream Thursday night games, according to Bloomberg headlines.
UPDATE - The following was posted by the official NFL account to Twitter on... More
