NFL Rights Seen as Cheap Way for Twitter (TWTR) to Grow Users - Baird
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April 6, 2016 8:30 AM EDT
Macquarie analyst, Ben Schachter, is waiting for proof before suggesting investors step in and buy Twitter, Inc. (NYSE: TWTR). He thinks the NFL deal is clearly a positive because it gets high-profile content for a relatively small sum. It could help bring new MAUs to the site, but given TWTR's execution issues, he is going to wait to see if the NFL deal can meaningfully improve user metrics.... More
April 5, 2016 10:25 AM EDT
Twitter (NYSE: TWTR) was said to pay under $10 million for 10 NFL games, according to Re/code, while rival bids... More
April 5, 2016 7:22 AM EDT
By Jessica Toonkel and Narottam Medhora
(Reuters) - The National Football League has chosen Twitter as its exclusive global partner for streaming its Thursday night games during the 2016 regular season, the parties said on Tuesday, a deal that could help the social media site expand its user base.
CBS Corp (NYSE: CBS) and Comcast Corp (NASDAQ: CMCSA) unit NBC, which won the broadcast rights in February, could also gain more viewers via Twitter, TV executives said.
Twitter Inc (NYSE:... More
April 5, 2016 7:03 AM EDT
(Updated - April 5, 2016 8:57 AM EDT)
Twitter (NYSE: TWTR) was said to have won NFL deal to stream Thursday night games, according to Bloomberg headlines.
UPDATE - The following was posted by the official NFL account to Twitter on... More
