Lower Price Apple (AAPL) iPhone, Watch Seen as Positive Surprises - Mizuho

Oppenheimer Reiterates Outperform as Apple (AAPL) Introduces New 4-Inch iPhone

Oppenheimer reiterated an Outperform rating and $120.00 price target on Apple (NASDAQ: AAPL) after the company announced new products at a press event. AAPL released a new, smaller 4-inch, iPhone at a more affordable price point of $399. The company also released a new 9.7-inch iPad Pro, a series of... More

BMO Capital Remains Bullish on Apple (AAPL) Following New Product Announcements

BMO Capital reiterated an Outperform rating and $130.00 price target on Apple (NASDAQ: AAPL) following a small product announcement event at its campus in Cupertino. The new iPhone is by far the most meaningful announcement today, as it helps Apple better capture share of the Android-dominated mass market. The... More

Drexel Hamilton Sees Apple (AAPL) Better Positioned in the Mid-Range, Luxury Market with iPhone SE

Drexel Hamilton analyst Brian White reiterated a Buy rating and $200 price target on Apple (NASDAQ: AAPL) after the company unveiled the iPhone SE with a very attractive starting price of just $399, a price cut for the Apple Watch Sport ($299 starting price vs. $349), a 9.7 iPad Pro and... More

Apple (AAPL) Launches All-New 9.7-inch iPad Pro

Apple (Nasdaq: AAPL) today introduced the all-new 9.7-inch iPad Pro at just under one pound it features a new pro Retina® display with greater brightness, wider color gamut, lower reflectivity, Night Shift mode and introduces new True Tone® display technology to dynamically adjust white balance. The new iPad Pro delivers incredible performance with the 64-bit A9X chip that rivals most portable PCs, along with a four-speaker audio system that is twice as powerful,1 new 12-megapixel iSight® camera for shooting Live Photos and 4K video, 5-megapixel FaceTime® HD camera, and faster wireless technologies. And iPad Pro... More

Apple (AAPL) Shares Go Negative

Apple (NASDAQ: AAPL) shares give up gains on the session with today's event ongoing. Now down 0.3%

Apple (AAPL) Unveils iPhone SE Starting at $399

Apple (Nasdaq: AAPL) today introduced iPhone® SE, the most powerful phone with a four-inch display, in a beloved compact aluminum design that has been updated with matte-chamfered edges, a color-matched stainless steel Apple logo, and four gorgeous metallic finishes, including rose gold. iPhone SE offers exceptional performance with the same 64-bit A9 chip offered in iPhone 6s and iPhone 6s Plus for blazing fast speeds, longer battery life, faster wireless, a 12-megapixel iSight® camera featuring Live Photos and 4K video, and Touch ID® with Apple Pay®.

iPhone SE is an exciting new idea we... More

Apple (AAPL) confirms smaller iPhone

Apple (NASDAQ: AAPL) confirms smaller iPhone, named iPhone SE.

The iPhone SE will start at $399.

iPhone SE can be ordered from March 24, shipped from March 31.

Apple (AAPL) CEO Tim Cook says Apple Watch starting at $299

Apple (NASDAQ: AAPL) CEO Tim Cook says Apple Watch starting at $299

Apple (AAPL) Announced CareKit

Apple (Nasdaq: AAPL) today announced CareKit, a new software framework designed to help developers enable people to actively manage their own medical conditions. iPhone® apps using CareKit make it easier for individuals to keep track of care plans and monitor symptoms and medication; providing insights that help people better understand their own health. With the ability to share information with doctors, nurses or family members, CareKit apps help people take a more active role in their health.

Were thrilled with the profound impact ResearchKit has already had on the pace and scale of... More

Apple (AAPL) Announces Advancements for ResearchKit

Apple (Nasdaq: AAPL) today announced advancements to the open source ResearchKit framework that bring genetic data and a series of medical tests typically conducted in an exam room to iPhone® apps. Medical researchers are adopting these new features to design targeted studies for diseases and conditions that affect billions of people around the world and to gather more specific types of data from participants.

The response to ResearchKit has been fantastic. Virtually overnight, many ResearchKit studies became the largest in history and researchers are gaining insights and making discoveries that werent possible before,... More