Fitbit's (FIT) New Alta Wearable Could Drive New Sales, Improve Margin Mix - Dougherty

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Leerink Partners Reiterates Outperform After Fitbit (FIT) Unveils Alta

February 3, 2016 2:24 PM EST

Leerink Partners maintained an Outperform rating on Fitbit (NYSE: FIT), and cut the price target to $33.00 (from $49.00), after the company unveiled the Alta, a welcome upgrade to Fitbit's low-tier products. The $130 device incorporates features from Fitbit's Mid Tier products and is a replacement for the Charge which will be discontinued. Leerink likes the positioning of the Alta,... More

Fitbit's (FIT) Infusion of Fashion into Function with New Offerings Could Help Drive Conversions - Piper

February 3, 2016 11:26 AM EST

Piper Jaffray affirms Fitbit (NYSE: FIT) with an Overweight rating and $60 price target after Fitbit introduced its new Fitbit Alta fitness wristband.

Analyst Erinn E.... More