comScore (SCOR) Sees U.S. Online Holiday Spending up 14% in 2015
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comScore Forecasts 14 Percent Growth to $70 Billion in 2015 U.S. Holiday Digital Commerce Spending Via Desktop and Mobile Devices
November 25, 2015 8:30 AM ESTRESTON, Va., Nov. 25, 2015 /PRNewswire/ --Â comScore (NASDAQ: SCOR), a global media measurement and analytics company, today reported its official spending forecast for the November-December 2015 holiday season. The official comScore 2015 holiday season forecast is that total online retail spending for the NovemberDecember period will reach $70.1 billion, representing a 14-percent gain versus year ago. Spending using desktop computers for that period is expected to reach $58.3 billion, up 9 percent year-over-year. Mobile commerce is predicted to account for $11.7 billion of retail spending, representing 17 percent of total digital commerce and growing at a rate... More
