Form 8-K Sizmek Inc. For: Nov 12
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Sizmek (SZMK) Reports Q3 Loss of $0.26; Acquires PointRoll in $20M Deal
November 12, 2015 5:21 PM ESTSizmek (NASDAQ: SZMK) reported Q3 EPS of ($0.26), versus ($3.37) reported last year.
Sizmek also announced it has acquired PointRoll, the dynamic creative solutions business of Cofactor, a Tegna Company, for $20.0 million, comprised of $11.0 million in cash and $9.0 million in seller financing. The transaction will close immediately.
DCO is an increasingly important element of digital advertising, as it optimizes specific audience creative against data insights, which is at the heart of any effective online advertising campaign, said... More
