Alibaba (BABA) Generated $14.3B GMV on Singles' Day

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Alibaba Group Generated USD 14.3 Billion of GMV on 2015 11.11 Global Shopping Festival

November 11, 2015 2:44 PM EST

60 percent year-over-year increase in total GMV

Mobile GMV was USD 9.8 billion, exceeded total GMV of 2014 11.11, and accounted for 68.7 percent of total GMV

BEIJING--(BUSINESS WIRE)-- Alibaba Group Holding Limited (NYSE: BABA) today announced that USD 14.3 billion (RMB 91.2 billion) of gross merchandise volume (GMV) was settled through Alipay on Alibaba's retail marketplaces on November 11, 2015, making the 2015 11.11 Global Shopping Festival the largest shopping day in history. Mobile GMV settled through Alipay accounted for 68.7 percent of total GMV.1

This day demonstrates the power of domestic China consumption, and the... More