GE Names Linda Boff Chief Marketing Officer
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General Electric (GE) Appoints New Chief Marketing Officer
September 22, 2015 10:33 AM EDTGeneral Electric (NYSE: GE) has named Linda Boff chief marketing officer. In addition to her current brand marketing responsibilities, Boff, 53, will lead the companys digital industrial marketing strategy, intensify commercial and customer impact, and continue to accelerate GEs brand. Boff will report... More
