GE Names Linda Boff Chief Marketing Officer

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Go back to GE Names Linda Boff Chief Marketing Officer

General Electric (GE) Appoints New Chief Marketing Officer

September 22, 2015 10:33 AM EDT

General Electric (NYSE: GE) has named Linda Boff chief marketing officer. In addition to her current brand marketing responsibilities, Boff, 53, will lead the companys digital industrial marketing strategy, intensify commercial and customer impact, and continue to accelerate GEs brand. Boff will report... More