Blackstone to Acquire Ideal Shopping Direct

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Blackstone (BX) to Acquire Inflexion's Ideal Shopping Direct

September 21, 2015 12:01 PM EDT

Private equity funds managed by Blackstone (NYSE: BX) announce the acquisition of Ideal Shopping Direct (ISD), a leading independent multi-channel retailer, from Inflexion.

ISD operates live and pre-recorded channels across all the major UK TV platforms; Sky, Freeview, Virgin Media and Freesat as well as multiple internet sites. Its two principal divisions are Create & Craft and Ideal World. ISD delivers a dynamic shopping experience selling specialty craft products to... More