Apple (AAPL) Event Offers Few Surprises, Susquehanna Notes

Rosenblatt Reiterates Buy on Apple (AAPL) Following New Product Presentation

Rosenblatt reiterated a Buy rating and $140.00 price target on Apple (NASDAQ: AAPL) following the company's new product presentation. Analyst Jun Zhang believes that the rose gold iPhone and Live Photos are the two most important upgrades that would encourage iPhone 6 users to upgrade.

Zhang... More

Jefferies Cuts Price Target on Apple (AAPL) to $126 Following Sep 9th Event

Jefferies reiterates a Hold rating on Apple (NASDAQ: AAPL), and cut the price target to $126.00 (from $130.00), following the company's September 9th event. Analyst Sundeep Bajikar liked Apple's progress in Watch, Ipad, and TV, but was "underwhelmed" by the iPhone 6s.

Bajikar... More

Apple (AAPL) iPhone Upgrade Program, Country/Carrier Launches Were 'Important Incrementals', Wells Fargo Says

Wells Fargo analyst Maynard Um said the Apple (NASDAQ: AAPL) iPhone upgrade program, country/carrier launches are important incrementals from yesterday's event. The firm maintained an Outperform rating and $125-$135 valuation range.

Um commented, "We estimate the additional country/carrier launches by YE suggests AAPL could sustain an 8.4% decline per carrier... More

Apple (AAPL) Event Offers More Disappointments Then Positives, Macquarie Says

Macquarie analyst Ben Schachter maintained an Outperform rating and $133 on Apple (NASDAQ: AAPL) although they said there were more disappointments than positive surprises at yesterday's event, although nothing was game changing.

commented, "Overall, more disappointments than positive surprises, but nothing game changing. We... More

Apple (AAPL) New iPhones Should Ensure Strongest and Most Profitable Cycles - RBC Capital

RBC Capital analyst Amit Daryanani reiterating an Outperform rating and $150 price target on Apple (NASDAQ: AAPL) following yesterday's iPhone event.

Daryanani commented, "APL announced several products including the iPhones 6S/6S Plus, an iPad Pro, and an updated Apple TV offering.... More

Latest Apple (AAPL) iPhone Another 'Nail in the Coffin' for High-End Android Devices - Oppenheimer

Oppenheimer analyst Andrew Uerkwitz views Apple's (NASDAQ: AAPL) latex iPhone as another nail in the coffin for high-end Android phones. The firm reiterated an Outperform rating and price target of $155.

Uerkwitz commented, "Apple announced updates to its devices at a press... More

Apple TV, iPad Pro Extend Long-Term Narrative for Apple (AAPL); Cowen Affirms at 'Market Perform'

Cowen and Company affirms its Market Perform rating and $130 price target on Apple (Nasdaq: AAPL) following the company's iPhone event on Wednesday.

Analyst Tim Arcuri commented, From a high level, the event was as expected with respect to what matters today - iPhone - with the introduction of Force Touch haptics from the Watch (3D Touch), a (much) better camera, and a better processor for 6S/6S+. The pricing (6S+ $299+, 6S $199+, 6+ $199+, 6 $99+, 5S free) and storage configurations (16/64/128GB) remain unchanged - a scenario that could drive some... More

Brean Capital Sees Upside to Apple (AAPL) EPS, Shares Back Above $130

Brean Capital analyst Ananda Baruah reiterated a Buy rating and $170 price target on Apple (NASDAQ: AAPL) following yesterday's event. The analyst said the new iPhone adoption initiatives are both progressive and pragmatic. The firm sees the stock back to $130 in the 2nd-half. They also see Sept and December quarter EPS upside.

Baruah... More

Market Wrap: Apple Debuts New iPhones and More; China Eyes Additional Stimulus; Major Logistics M&A Deal Announced

Market wrap for September 9th

End of the Day: S&P 500 down 27.4 to 1,942.04; Dow Jones down 239.1 to 16,253.57; Nasdaq down 55.4 to 4,756.53

Market Brief: U.S. markets rose early Wednesday, but gains were lost as the afternoon progress. Early positivity came from expectations that China would implement a new round of stimulus measures soon. China's Ministry of Finance said it was looking to implement of "more forceful" fiscal policy.

Apple unveiled the next version of its smartphone line with the introduction of the... More

Apple (AAPL) iPhone Event Went Largely as Expected; iPhone Upgrade Program Could be Important Focus - Stifel

Stifel affirms its Buy rating and $150 price target on Apple (Nasdaq: AAPL) following today's special event.

Analyst Aaron C. Rakers noted that the event -- which included a new iPhone line, larger iPad, and revamped Apple TV -- was largely as expected.

Rakers commented, We expect... More

Apple (AAPL) Traders 'Sell the News' Into the Close

Apple (NASDAQ: AAPL) is trading to session lows late Wednesday following its iPhone event. The stock is down over 2 percent. Coincidentally, the slide started at 1pm ET, which is when the event began.

Apple (AAPL) Debuts New Apple Watch Cases, Bands; Introduces watchOS 2

Apple (Nasdaq: AAPL) introduced beautiful new Apple Watch cases and bands, available starting today, including new gold and rose gold aluminum Apple Watch Sport models. Since its release, Apple Watch has helped users receive and respond to notifications, interact by simply speaking to Siri®, conveniently use Apple Pay and track their health and fitness activity. watchOS 2 arrives as a free update on September 16 and further enhances this groundbreaking experience with new features and native third-party apps.

watchOS 2 makes apps faster and more fluid by running natively on Apple Watch, and introduces new watch... More

Apple (AAPL) Debuts All-New, 12.9-Inch Display iPad Pro

Apple (NASDAQ: AAPL) introduced the all-new iPad Pro, featuring a stunning 12.9-inch Retina® display with 5.6 million pixels, the most ever in an iOS device, and groundbreaking performance with the new 64-bit A9X chip, rivaling most portable PCs. The new larger iPad Pro is thin and light and provides all-day battery life. There are more than 850,000 apps in the App Store designed specifically for iPad®, and the new iPad Pro will enable a new generation of advanced apps for everything from productivity, design, illustration, engineering and medical, to education, gaming and entertainment.

Apple... More

Apple (AAPL) Debuts New iPhone 6s and iPhone 6s Plus

Apple (NASDAQ: AAPL) announced iPhone 6s and iPhone 6s Plus, the most advanced iPhones ever, adding a powerful new dimension to iPhones revolutionary Multi-Touch interface. The new iPhones introduce 3D Touch, which senses force to enable intuitive new ways to access features and interact with content. iPhone 6s and iPhone 6s Plus feature Retina® HD displays made from the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in gorgeous metallic finishes that now include rose gold.

iPhone 6s and iPhone 6s Plus also introduce a... More

Apple (AAPL) Announces All-New Apple TV

Apple (NASDAQ: AAPL) announced the all-new Apple TV®, bringing a revolutionary experience to the living room based on apps built for the television. Apps on Apple TV let you choose what to watch and when you watch it. The new Apple TVs remote features Siri®, so you can search with your voice for TV shows and movies across multiple content providers simultaneously.

The all-new Apple TV is built from the ground up with a new generation of high-performance hardware and introduces an intuitive and fun user interface using the Siri Remote. Apple TV... More