Apple (AAPL) Event Offers Few Surprises, Susquehanna Notes

Apple Introduces iPhone 6s & iPhone 6s Plus

Next Generation of Multi-Touch Arrives in The Most Advanced iPhones Ever

SAN FRANCISCO--(BUSINESS WIRE)-- Apple® today announced iPhone® 6s and iPhone 6s Plus, the most advanced iPhones ever, adding a powerful new dimension to iPhones revolutionary Multi-Touch interface. The new iPhones introduce 3D Touch, which senses force to enable intuitive new ways to access features and interact with content. iPhone 6s and iPhone 6s Plus feature Retina® HD displays made from the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in gorgeous metallic finishes that now include rose gold.... More

Apple Brings Innovation Back to Television with The All-New Apple TV

The App Store, Siri Remote & tvOS are Coming to Your Living Room

SAN FRANCISCO--(BUSINESS WIRE)-- Apple® today announced the all-new Apple TV®, bringing a revolutionary experience to the living room based on apps built for the television. Apps on Apple TV let you choose what to watch and when you watch it. The new Apple TVs remote features Siri®, so you can search with your voice for TV shows and movies across multiple content providers simultaneously.

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Apple Introduces iPad Pro Featuring Epic 12.9-inch Retina Display

Apple Pencil & Smart Keyboard Bring Breakthrough Levels of Precision & Utility to iPad Pro

SAN FRANCISCO--(BUSINESS WIRE)-- Apple® today introduced the all-new iPad Pro, featuring a stunning 12.9-inch Retina® display with 5.6 million pixels, the most ever in an iOS device, and groundbreaking performance with the new 64-bit A9X chip, rivaling most portable PCs. The new larger iPad Pro is thin and light and provides all-day battery life. There are more than 850,000 apps in the App Store designed specifically for iPad®, and the new iPad Pro will enable a new generation of advanced apps for everything from productivity,... More

Apple Introduces watchOS 2 with Native Apps and New Gold & Rose Gold Aluminum Apple Watch Sport Models

Native Apps, New Watch Faces, Time Travel & More Arrive with watchOS 2 September 16

SAN FRANCISCO--(BUSINESS WIRE)-- Apple® today introduced beautiful new Apple Watch® cases and bands, available starting today, including new gold and rose gold aluminum Apple Watch Sport models. Since its release, Apple Watch has helped users receive and respond to notifications, interact by simply speaking to Siri®, conveniently use Apple Pay and track their health and fitness activity. watchOS 2 arrives as a free update on September 16 and further enhances this groundbreaking experience with new features and native third-party apps.

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iOS 9 Available as a Free Update for iPhone, iPad & iPod touch Users September 16

Introduces More Intelligence, New Multitasking Features for iPad & More Powerful Built-in Apps

SAN FRANCISCO--(BUSINESS WIRE)-- Apple® today announced iOS 9, the worlds most advanced mobile operating system, will be available on Wednesday, September 16 as a free update for iPhone®, iPad® and iPod touch® users. iOS 9 makes iOS devices more intelligent and proactive with powerful search and improved Siri® features, all while protecting users privacy.... More