National CineMedia (NCM) Signs Cinema Audience Data Licensing Agreement With Movio
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National CineMedia (NCMI), Movio Sign Cinema Audience Data Licensing Agreement
August 19, 2015 5:45 PM EDTNational CineMedia (NASDAQ: NCMI) has signed a long term data licensing agreement with Movio, the global leader in marketing data, analysis, insights, and campaign creation and management for theatrical exhibitors, studios and film distributors. NCM is the first licensed user for Movio's "Movio Media" market research platform, which provides unique insights into U.S. moviegoers' behavior.
Movio Media aggregates real-time transactional and behavioral movie-going data to provide the film industry with comprehensive market data, crucial audience insights and innovative campaign solutions. Based on over 19 million avid moviegoers represented within Movio Media, the... More
