Sterne Agee CRT Remains Bullish as Under Armour (UA) Announces NBA Partnership and Outdoor Footwear Sees Growth
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Under Armour And NBA Announce Global Marketing Partnership
August 10, 2015 9:30 AM EDTNEW YORK, Aug. 10, 2015 /PRNewswire/ -- Under Armour and the National Basketball Association (NBA) announced today a multiyear global partnership that makes Under Armour the title partner of the NBA Draft Combine and presenting partner of the Jr. NBA, the league's youth basketball program. Under Armour will also team with the league to launch an innovative NBA FIT mobile application powered by the brand's Connected Fitness platform. This new marketing and merchandising agreement represents a significantly expanded partnership between the NBA and Under Armour, a league partner since 2011.
As the title partner, Under Armour will... More
