Under Armour And NBA Announce Global Marketing Partnership
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Sterne Agee CRT Remains Bullish as Under Armour (UA) Announces NBA Partnership and Outdoor Footwear Sees Growth
August 11, 2015 9:19 AM EDTSterne Agee CRT reiterated a Buy rating and $120.00 price target on Under Armour, Inc. (NYSE: UA), as outdoor footwear and apparel outpace total company growth. Outdoor performance running footwear is seeing increases of 75%. UA also announced a partnership with NBA. In 2018, UA will become the title partner for the NBA Draft Combine, and beginning this October, UA will become the presenting sponsor of the Jr. NBA.
Analyst Sam Poser... More
Under Armour (UA), NBA Enter Multi-Year Partnership; Covers NBA Draft Combine and Jr. NBA
August 10, 2015 9:31 AM EDTUnder Armour (NYSE: UA) and the National Basketball Association (NBA) announced a multiyear global partnership that makes Under Armour the title partner of the NBA Draft Combine and presenting partner of the Jr. NBA, the league's youth basketball program. Under Armour will also team with the league to launch an innovative NBA FIT mobile application powered by the brand's Connected Fitness platform. This new marketing and merchandising agreement represents a significantly expanded partnership between the NBA and Under Armour, a league partner since 2011.
As the title partner, Under Armour will become the... More
