Meredith Digital Continues Expansion With Grocery Server Acquisition
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Meredith Corp. (MDP) Announces Acquisition of Grocery Server
July 13, 2015 7:20 AM EDTMeredith Corp. (NYSE: MDP) announced that it has acquired Grocery Server, further expanding its digital shopper marketing capabilities.
The Grocery Server platform uniquely combines hyperlocal targeting with an unparalleled network of CPG brands and grocery retail outlets to target consumers with time-sensitive, highly relevant, product offers at the exact moment they are developing weekly shopping lists and navigating grocery aisles. Grocery Server technology was developed in response to the quickly shifting behaviors of mobile-equipped, value-minded shoppers, 90% of whom are using their devices to make more informed purchase decisions in the aisle (source:... More
